Not Always Fun
The ad campaign aims to raise awareness about Harlequin syndrome. This is a syndrome affecting the autonomic nervous system and is associated with absence of sweating and flushing of skin on one side of the face. The agency developed key visual illustrations which are based on the juxtaposition of the different representations of harlequin aiming to shed light on the disparity between the comical representation of the character and the reality of living with Harlequin syndrome, emphasizing the need for greater understanding and awareness of the condition.
Not Always Fun Print Ad by Yana Okoliyska has been highlighted as an outstanding example of communication design by the A' Design Award. Not Always Fun Print Ad won the Silver A' Design Award in Social Design in 2023. The A' Social Design Award is a highly prestigious, international, juried design prize that celebrates outstanding design of community projects, social campaigns, public installations, educational programs, sustainable initiatives, healthcare solutions, inclusive design, cultural interactions and more.
