The challenge that the design team tried to address was to demonstrate that a financial product can be simple to understand, visually appealing and pleasant to use. By creating the concept of Light Bank the designers have aimed to illustrate that a human-centered approach can increase the value of the financial service. In the process of designing the Light Bank, the team gained inspiration from nature and integrated it into the banking solution, providing a design approach that differs from the commonly used in banking design.
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