In a genre in which good design is an afterthought, we wanted Grafa to become known for making finance beautiful. Grafa's app design drew inspiration from Apple, which was able to distinguish itself for good design across its entire product suite. We used dark navy as the main app background, with light blue highlights which helps boost alertness, heighten reaction times and elevate moods. The app design needed to be clean, seamless and give the impression that no expense had been spared to produce the Grafa product.
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